The holiday camps, famous for their Bluecoats, have been a popular budget destination since being launched in 1946 by Sir Fred Pontin.
Investment: Pontin's is to invest £50 million in its six UK sites and create more than 2,000 new jobs
Pontin's has seen a 20 per cent increase in summer bookings this year as families look to save money.
Ocean Parks hopes to attract more upmarket holidaymakers with improved accommodation and facilities, bringing the standard closer to more polished and expensive rivals such as Center Parcs.
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