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The domestic operator boss said the current financial and economic malaise ‘is the silver lining that we’ve been looking for’ as it could boost UK tourism and create jobs.

With a weak pound improving inbound prospects, and more Brits planning UK holidays, domestic tourism is potentially set for its best ever year, he argued.

‘2009 therefore presents the UK holiday industry with a truly unique opportunity and it is essential that we gain financial and legislative support from the Government to capitalise on the renewed interest in British holidays,’ Carrick added.